New York, N.Y. April 8, 2011—The first bike show in New York City was in Brooklyn in 1897, and 114 years later, we’re bringing the bicycle show back! 
New York Press, Manhattan Media’s lifestyle publication for the city’s young trendsetters, and Transportation Alternatives announce 
The New Amsterdam Bicycle Show: Benefiting Transportation Alternatives.  This show promises to dazzle attendees as much as The New York  International Auto Show, which will end the same weekend that the  bicycle show begins. This pivotal event will take place April 30, 2011,  at Chelsea’s new cultural venue 
Center 548, from 10 a.m. to 7 p.m., and will kick off Bike Month NYC 2011. 
The New Amsterdam Bicycle Show is thrilled to announce the addition of 
Raleigh Bicycles and
Bicycling Magazine  as recent sponsors. Raleigh Bicycles will be setting up a huge exhibit  at the show, featuring their new and classic bikes along with other  amazing brands such as
 Bern Unlimited, 
Biomega, 
Jamis and 
Specialized. 
Bicycling Magazine, along with 
SRAM,  will be sponsoring BIKELANDIA—the seminar section of the show,  featuring readings, discussions, presentations and artwork throughout  the day. Headlining BIKELANDIA will be a panel on urban youth cycling  programs, led by editors from 
Bicycling Magazine, along with other influential cycling figures. The panel will include editors from 
Bicycling Magazine and noted bicycle bloggers. BIKELANDIA will also feature Anne Lutz Fernandez reading from her book 
Carjacked,  followed by a Q&A with the author. Caroline Samponaro, the TA’s  director of bicycle advocacy, will also speak about safety and cycling  issues in New York City. 
New York Press’ Gut Instinct columnist, Joshua M. Bernstein, will discuss bicycling safety and protocol.
Also featured:
The Consulate-General of the Kingdom of the Netherlands will also have a presence at the New Amsterdam Bicycle Show. They will be located next to 
Rolling Orange’s booth, and will have world-renowned cycling blogger Marc “
Amsterdamize”  van Woudenberg charming the crowds. The Dutch Consulate was  instrumental in bringing in many of the Dutch brands featured, brands  such as 
Gazelle, 
WorkCycles, 
De Fietsfabriek and accessories by 
Basil and 
Yepp. 
Tickets are now available online 
here, and  cost $15 for general admission in advance and $20 day of the event. The  show will benefit Transportation Alternatives, the advocacy group  dedicated to reclaiming the city’s streets from automobiles. TA  representatives will be on hand to provide valet bicycle parking to  guests, as well as safe and useful bicycling tips for new New York City  cyclists. 
“This show heralds New York City as America’s leading bicycle  metropolis. It’ll have something special for everyone, especially those  just getting into biking,” said 
Paul Steely White, executive director of
Transportation Alternatives.
Author of 
The Bicycle Diaries, musician and bicycle advocate 
David Byrne  added: “TA has been in the forefront of helping rebalance our  priorities as far as urban transportation goes. For too many decades, we  all just rolled over and gave the automobile whatever it, the oil  companies and the carmakers wanted. Now we know better—cars are a  wonderful invention, but there are greener ways to get around this city.  Having a good life in our cities is possible, and these folks are  helping bring us closer to that goal.”
We invite all bike makers and lifestyle products related to bicycling  on a global level to become involved. Tofind out more about tickets for  this event, how to become a sponsor or how to become an exhibitor at  The New Amsterdam Bicycle Show, please visit 
http://www.newambikeshow.com.
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