Wednesday, April 20, 2011

Kick Off Bicycle Month at The New Amsterdam Bicycle Show

New York, N.Y. April 8, 2011—The first bike show in New York City was in Brooklyn in 1897, and 114 years later, we’re bringing the bicycle show back! New York Press, Manhattan Media’s lifestyle publication for the city’s young trendsetters, and Transportation Alternatives announce The New Amsterdam Bicycle Show: Benefiting Transportation Alternatives. This show promises to dazzle attendees as much as The New York International Auto Show, which will end the same weekend that the bicycle show begins. This pivotal event will take place April 30, 2011, at Chelsea’s new cultural venue Center 548, from 10 a.m. to 7 p.m., and will kick off Bike Month NYC 2011.

The New Amsterdam Bicycle Show is thrilled to announce the addition of Raleigh Bicycles andBicycling Magazine as recent sponsors. Raleigh Bicycles will be setting up a huge exhibit at the show, featuring their new and classic bikes along with other amazing brands such as Bern Unlimited, Biomega, Jamis and Specialized.

Bicycling Magazine, along with SRAM, will be sponsoring BIKELANDIA—the seminar section of the show, featuring readings, discussions, presentations and artwork throughout the day. Headlining BIKELANDIA will be a panel on urban youth cycling programs, led by editors from Bicycling Magazine, along with other influential cycling figures. The panel will include editors from Bicycling Magazine and noted bicycle bloggers. BIKELANDIA will also feature Anne Lutz Fernandez reading from her book Carjacked, followed by a Q&A with the author. Caroline Samponaro, the TA’s director of bicycle advocacy, will also speak about safety and cycling issues in New York City. New York Press’ Gut Instinct columnist, Joshua M. Bernstein, will discuss bicycling safety and protocol.
Also featured:

The Consulate-General of the Kingdom of the Netherlands will also have a presence at the New Amsterdam Bicycle Show. They will be located next to Rolling Orange’s booth, and will have world-renowned cycling blogger Marc “Amsterdamize” van Woudenberg charming the crowds. The Dutch Consulate was instrumental in bringing in many of the Dutch brands featured, brands such as Gazelle, WorkCycles, De Fietsfabriek and accessories by Basil and Yepp.

Tickets are now available online here, and cost $15 for general admission in advance and $20 day of the event. The show will benefit Transportation Alternatives, the advocacy group dedicated to reclaiming the city’s streets from automobiles. TA representatives will be on hand to provide valet bicycle parking to guests, as well as safe and useful bicycling tips for new New York City cyclists.
“This show heralds New York City as America’s leading bicycle metropolis. It’ll have something special for everyone, especially those just getting into biking,” said Paul Steely White, executive director of

Transportation Alternatives.
Author of The Bicycle Diaries, musician and bicycle advocate David Byrne added: “TA has been in the forefront of helping rebalance our priorities as far as urban transportation goes. For too many decades, we all just rolled over and gave the automobile whatever it, the oil companies and the carmakers wanted. Now we know better—cars are a wonderful invention, but there are greener ways to get around this city. Having a good life in our cities is possible, and these folks are helping bring us closer to that goal.”

We invite all bike makers and lifestyle products related to bicycling on a global level to become involved. Tofind out more about tickets for this event, how to become a sponsor or how to become an exhibitor at The New Amsterdam Bicycle Show, please visit